Search Engine Marketing

Search Engine Marketing

What is the most visited website in the world? If you said Google, you are right. Information is the motivation behind the Internet and no other website delivers it better than Google. People use Google to search for everything, from the definition of a quasar down to the restaurant that sells the best fried chicken in their area. Now imagine if people searched for a product your business offers and found your website on Google. This only means one thing: you just got closer to making a sale.

But being found on Google is not as simple as having a website. While your website may get indexed, it may be listed too late. Putting your site in Google’s results pages is both a science and an art, something HeadSpace Software Philippines has figured out how to do effectively.


Why do you need search party marketing?

Search party marketing is one of the many forms of Internet marketing. It aims to promote websites and help them achieve their owner’s goals by enhancing their visibility in search engine results pages. The idea is that by being seen during relevant searches, your customers are more likely to engage your business and buy from you.


Search party marketing is one of the most popular forms of marketing today, and for good reason, too.

  1. It works. Did you know that in 2016, more than 70% of people who performed a local search visited a store within a five miles radius? Customers trust search engines to give them the results they need, even when they have to make business or purchasing decisions. Being in the first few results pages is one of the best ways to appeal to as many people as possible because the links listed first are often viewed as the most trustworthy.
  2. It is relatively cheap. How much would you spend on a small marketing campaign in the physical world? Depending on the nature of your campaign, you may be looking at a couple hundred thousand bucks. Search marketing allows you to control your target audience to anything from a select demographic to everyone in the world at a price that is way less than a traditional campaign of a similar scope.
  3. It’s quick. While physical campaigns mean you need to prepare everything from your paraphernalia to the team members who will help you implement your marketing plan, the hard part in search engine marketing is at the beginning only. Once you have decided on your strategy and the few other aspects of the campaign, you can rest assured that your product is getting its exposure online. If you feel like you need to change anything about your ads, you may even do so quickly and even while on the go.
  4. It’s measurable. Search party marketing uses a variety of tools and analytics that help you quantify the success of your campaign. Because of this, you can address any issue with full knowledge of how you can improve your efforts.


Why HeadSpace Software Philippines?

For your search party marketing needs in the Philippines, HeadSpace Software has the right people who can deliver the results that will help your business succeed. Through our years of experience as users of the Internet and providers of digital marketing services, we have come to understand what it takes to truly get on Google’s good side. It is this knowledge and our penchant for creativity that will help your brand make it to the results pages.

The Internet is a speedily changing place and the best path is always the one that points towards improvement. Google, as part of its commitment to quality, changes its own rules every so often, sometimes unexpectedly. That said, it is vital that we adapt just as quickly. We keep ourselves updated on the latest search engine marketing best practices to ensure the most positive results for all our clients.

It all starts with the right plan. Contact us and tell us about your website. Let’s discuss your goals and your unique requirements. You will reach us through the contact details listed here. Once you do, we will do our best to assist you.